iPhone 17 Series Selling Well, Apple Harvests Profits

November 4, 2025
10:25 AM

Jakarta, domclub Indonesia
—
Series
iPhone 17
which was just launched in early September and received a positive response at
market
, with sales records increasing compared to the previous series.
In its financial report, Apple recorded iPhone sales of US$49 billion, up from US$46.2 billion in the same period last year.Although slightly below Wall Street analysts’ projections of US$50.1 billion, this figure still set a record for the highest iPhone sales for the fourth quarter.
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Overall, Apple’s revenue increased to US$102.5 billion, up from US$94.9 billion a year earlier.Revenue from digital services such as the App Store, iCloud and Apple TV+ also hit a new record of US$28.8 billion, up from about US$25 billion.
Apple CEO Tim Cook said the company expects December quarter earnings to be the best in its history, along with an all-time high in iPhone sales, indicating the success of the iPhone 17. In after-hours trading, Apple shares rose about 3 percent.
“We estimate the December quarter will be the best for the company and also for the iPhone,” said Cook, reported by domclub, Thursday (30/1).
Referring to Counterpoint Research data, in the first 10 days of sales in the United States and China, the iPhone 17 line sold 14 percent more than the previous generation.The standard iPhone 17 and iPhone 17 Pro Max models are the most popular variants.
Meanwhile, the iPhone Air, which is predicted to be the thinnest iPhone, received a lower response.
However, iPhone sales in China decreased compared to the previous year.the company raked in US$14.5 billion in this market, while Apple earned US$15 billion in 2024. According to Cook, iPhone revenue in China is expected to increase again this quarter due to the response to the iPhone 17.
The iPhone has always been in the spotlight as it generates the company’s largest revenue, continuing to attract the attention of the tech industry, especially due to speculation that other AI-powered devices will eventually replace smartphones.
While analysts previously asked Apple to explain its AI approach, Wall Street was more interested in the factors driving iPhone demand and the impact of tariffs.Apple said it expects to incur tariff-related costs of US$1.4 billion this quarter.
However, when asked whether the emergence of chatbots and AI apps will change the way users use apps, Cook said he sees opportunities in the App Store for AI.
Additionally, he stated that Apple Intelligence, a set of artificial intelligence-based features for the iPhone and the company’s other products, is encouraging people to upgrade their iPhones.
“I would say that Apple Intelligence is an important factor, and we’re very optimistic that it will become a bigger factor, and that’s the way we’re looking at it,” he said.
While competitors like Google, Microsoft, and Samsung continue to pour billions of dollars into artificial intelligence (AI) infrastructure, Apple delayed an update to Siri earlier this year that was supposed to make it more similar to OpenAI’s ChatGPT and Google’s Gemini.
(wjp/dmi)