SAFENet Responds to Influencer Certification Discourse, Can’t Be Random

Clubnet Digital Clubnet Branding Identity Marketing

Jakarta, domclub Indonesia

Executive Director
SAFENet
Nenden Sekar Arum mentioned the certification discourse
influencers
could be a positive step to prevent the spread of hoaxes on social media.However, this policy should not be implemented haphazardly.
“Certification
influencers
“In fact, it could be a positive step if the aim is to build professionalism and prevent the spread of hoaxes, as is done in China for sensitive areas such as health and finance,” said Nenden to
domclubIndonesia.com
, Thursday (13/11).
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However, its implementation cannot be done lightly, because it has the potential to become a tool of opinion control.
“But if it is implemented crudely in Indonesia, the risks are big because it could become a tool to control opinion, limit freedom of expression, and burden small creators,” he said.
According to him, the ideal solution is
self-regulation
for professionals in certain fields.For example,
influencers
health care if it has certification from the Indonesian Doctors Association (IDI) can be an added value and increase public trust.
“The government should be a facilitator, not a regulator, and that’s a good thing
voluntarily
It’s not mandatory,” he concluded.
The Chinese government previously officially implemented a new policy requiring influencers and content creators to have an academic diploma or certification before discussing professional topics.
The rules announced on October 10, 2025 by the State Radio and Television Administration (NRTA) together with China’s Ministry of Culture and Tourism apply to content in the fields of medicine, law, finance, education and health.This sector is considered the most vulnerable to the spread of misinformation.
Through this policy, digital platforms such as Douyin (China’s version of TikTok), Bilibili, and Weibo are required to verify the academic eligibility of creators before they are allowed to publish professional content.
Violation of this rule can result in sanctions in the form of a fine of up to 100,000 yuan (around IDR 230 million) or account closure.This step is part of China’s national efforts to maintain the integrity of online information and prevent the spread of hoaxes in the digital space.
On the other hand, the Ministry and Digital (Komdigi) admitted to reviewing the Chinese government’s new policy.
Head of the Ministry of Communication and Higher Education’s Human Resources Development Agency (BPSDM), Bonifasius Wahyu Pudjianto, said that his party was still conducting internal discussions and analysis regarding these regulations.
“This information is still new, we are still reviewing it. We have a WA [WhatsApp] group, we are discussing ‘How is this issue? There are countries that have issued new policies’, we are still reviewing this,” said Bonifasius at the Kemkomdigi Office, Central Jakarta on Thursday (30/10), as reported by Antara.
Komdigi always monitors the policies of other countries regarding measures to safeguard the digital ecosystem.
(lom/dmi)
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